More copywriting
Every company has data, but not every company knows what to do with it. Even fewer know how to turn their data into creative content. With research reports—like any medium—endless opportunities exist for creative expression, allowing brands to share the valuable data they collect in compelling, media-friendly ways.
Domo is a software company that specializes in business intelligence tools and data visualization. Naturally, they were sitting on a goldmine of data about employee satisfaction.
But the company needed a way to tell the industry what they knew about keeping employees engaged—and, of course, how Domo’s tech could help. So, we coined the phrase “Sleepworking” and created a report around the concept of waking employees up, saving companies money and avoiding burnout.
Checkout screenshots of the work below, or read the full report here.
Domo: The Sleepworking Epidemic
Method: The Empathy Report 2023
Each year, Method gauges sentiment around empathy in culture and corporate comms. In 2023, we surveyed over 2,000 Americans to better understand the role consumers expect brands to play in showing empathy and injecting humanity into their marketing practices and public policies.
The creative direction for this report was an evolution of our 2022 work, exploring a more colorful palette and visuals that leaned into politics and social activism. The headlines were kept short and to-the-point, letting the data speak for itself, while still guiding readers through the narrative.
Checkout screenshots of the work below, or read the full report here.
