Copywriting

Writing a long-form blog, article, or thought piece begins from the same seed as a creative campaign — an original idea, rooted in a strategic insight.

  • Ranking NFL team brands

    To ride the wave of the Super Bowl’s media blitz without officially using the name of the game, we ranked all 32 teams on marketing & branding — from web presence to social performance and even design.

  • I'm Sorry I Doubted You, Neil Young

    While some purists may believe that compression is killing music, technology has come a long way. With the ease and convenience modern tech offers, is there still a place for analog listening experiences?

  • How the 80s predicted the smart home

    This Forbes Council Member article goes back to the future to look at how the McFly’s house eerily predicted much of the technology used in today’s modern, connected smart home.

  • Is There Life After Mid-Century Modern?

    The tricky thing about a style becoming so popular and so unanimously adopted is that it ceases being a trend and is elevated to being a part of culture that we can’t remember life without. But, what’s next?

  • Doorbells and Darwinism

    What can evolutionary biology teach us about smart homes? Apparently, lots. Homeowners, like dinosaurs millions of years go, are adapting how they use tech to make their homes smarter.

  • As If!!! Retailers are clueless about Gen Z

    A research report that uncovers a curious connection between Gen Z’s shopping habbits and 90s mall culture. Turns out brick and mortar isn’t dead — and businesses can capitalize on the nostalgia factor.

  • The Wild, Wild West (world) of Cybersecurity

    In the gunslingin' world of cybersecurity, there are threats everywhere. It can sometimes feel as dangerous to run a modern business as it was to run a saloon in the shadiest part of the Wild West.

  • The Hidden Essential Worker Right Now Is You

    At the inception of the Covid pandemic, workers in every industry were scrambling to find meaning and direction. PagerDuty’s CEO wanted to speak out as a vocal leader, empathizing with tech workers.

  • How Open Communication Builds Trust in the Workplace

    A thought piece from HR software company BambooHR exploring how leaders can practice transparency authentically, and the many ways it benefits their organization.