Hi, I’m a creative director and writer living in Salt Lake City.
Copywriting
Ghostwritten blogs, articles, bylines, and thought pieces. Bringing creative techniques to the B2B space.
Helping a worldwide platform launch a new feature on the global stage — all in the name of social good and environmental impact.
Hot Wheels
For the brand’s 50th birthday, we let a new kind of driver get behind the wheel. Buckle up.
826 Valencia
Turning good samaritans into swashbucklers through a pirate-themed volunteer drive.
American Girl
Updating a traditional brand with a modern point-of-view. Some values remain timeless for a reason.
Wells Fargo
Introducing a new way to send money. With all the flexibility of cash and nothing to carry, Zelle was on a mission to transfer Venmo out of the top spot.
Mountain Dew
Getting the attention of Pepsi, AgencySpy, and San Francisco’s Chinatown all in one video. If words are a weapon, this case study aims to kill.
More Copywriting
Data tells a story if you’re willing to dig for it. Going beyond the quantitative surface reveals richer, more creative narratives.